Wout van Aert

Few riders have had a greater impact on modern cycling than Wout van Aert. Renowned for his exceptional talent and determination, he is one of the sport's biggest stars, competing at the highest level in road racing, cyclo-cross, and the classics. His performances, personality, and connection with fans make him one of the most recognisable athletes in cycling.

As Wout's dedicated content team, we tell his story throughout the year with campaigns, sports storytelling, and exclusive behind-the-scenes content. We develop and produce a wide range of videos, from brand campaigns and social-first content to race recaps and athlete-focused storytelling that brings fans closer to the action.

Throughout the cycling season, we follow Wout at the sport's biggest events, including the Tour de France, the Tour of Flanders, and Paris–Roubaix. Our aftermovies, behind-the-scenes videos, and real-time content capture not only the racing itself, but also the emotion, intensity, and human moments that define elite sport.

Working closely with Wout allows us to move quickly, stay close to the action, and deliver a consistent stream of authentic content that keeps fans engaged throughout the season.