Urban Sports Week Antwerp

Urban Sports Week Antwerp is a three-day festival where international competition and street culture collides. From 10 to 12 April 2026, Park Spoor Noord transforms into a playground for 3x3 basketball, breaking, panna, parkour, skate, live DJ sets, and graffiti, anchored by a FIBA 3x3 World Tour Qualifier that brings the world’s best teams to the heart of Antwerp. Free entry. Open to all. Built around the community that carries it.

We developed the full branding and creative concept for the event together with UNTS., the community-driven initiative behind it. That meant more than a logo and a colour palette. We built the entire visual identity from scratch, one that had to feel as raw and real as the streets it comes from, while holding up on a stage big enough for international competition. Every touchpoint, from event signage to digital assets to the way the whole thing communicates, was shaped to reflect the energy of Antwerp’s urban scenes without polishing it into something it’s not.

The conceptual work ran just as deep. We helped define what Urban Sports Week Antwerp should look and feel like as an experience how sports, local talent, and culture share the same space without one overshadowing the other. We translated a grassroots philosophy into an event framework that scales, without losing the ownership and authenticity that makes it matter. That balance, street-level truth at event scale, is what drove every decision we made.