Giant Factory Offroad Racing

Mountain biking is a sport that lives in the details. The tension in the mechanics tent at 7am. The last conversation between rider and coach before the gun goes off. The way a team holds together across a calendar that takes them from the heat of Brazil to the forests of South Korea, from dusty American trails to the heart of the European summer. These are the stories fans never get to see. We changed that.

As the official content partner for the Giant Factory Off-Road Team, we embedded a dedicated production team into the full UCI Mountain Bike World Series season. Every race, every country, every moment. Our crew travels with the team, capturing the real-time footage that feeds the team's social media channels and building the longer story underneath. Short-form content for the moment. Long-form storytelling for the memory. The long-form Youtube videos are where we put everything: a cinematic eye for detail, a story-first approach, and the access that only comes from being trusted by the team. No podium replays. No results packages. Instead, the atmosphere, the personality, and the human side of elite off-road racing.

The result? A season-long content ecosystem that builds genuine connection between the Giant brand, its athletes, and a global audience of mountain bike fans. Not just viewers. Followers who feel like they're part of it.