Cube Factory Racing

Cube doesn’t just make bikes. They build machines for people who push limits at the top of the UCI Mountain Bike World Series standings in the kind of landscapes most people only ever see in pictures. Our job is to make sure the world feels that.

Our partnership with Cube spans the full width of what they do. At its core is the Cube Factory Racing Team’s UCI MTB World Series season, a world we document across a five-part series that takes fans somewhere the broadcast cameras never go. Not the podium ceremony, but to the moments in between, the pre-race silence, the conversations that happen when nobody’s watching. We follow the team race after race, continent after continent, building a cinematic series that turns an entire season into a story worth following. Alongside the long-form series, our crew produces a constant stream of social content directly from the ground, real-time, race-ready, built to keep fans locked in as the event unfolds.

And when Cube launches something new, we go further. For the Cube Fenix launch, we traveled to Norway. Raw terrain. Dramatic light. A mountain bike built for exactly that kind of landscape. The result was a visual campaign that didn’t just present a product, it captured an entire feeling. The result? A content ecosystem that fires on every level. Documentary depth that builds genuine loyalty. Social speed that drives reach. Commercial storytelling that sells the brand long before it sells the bike.